Tuesday, July 18, 2006

Circuit City and Motion Tablets

I've noticed over the past few months some use of tablets (Motion LS800) by Circuit City staff. Nothing real noticeable unless you look for that kind of stuff (I do).

Last week I was at the Circuit City near the Sawgrass Mills Mall (South Florida) and noticed a guy wandering around with a Motion Computing shirt on. There also seemed to be a lot more employees around than normal.

Looking closer, a bunch of the employees were carrying around the Motion tablets. Turns out there was a training class for the use of the tablets at the store. Employees from all over Florida were there to be trained on the use of the Motions.

I spoke to a couple of guys who were in the training and the seem to like the tablet. A couple were even playing with them while outside smoking.

This seems to be a perfect marketing opportunity for Circuit City and Motion. With the CC staff using the tablets, it will bound to spark some curiosity by customers. What better way to encourage sales than to have the tablets available for sale in the store?

When I mentioned this, they said the tablets may be for sale via the CC web site, but probably won't be in the store. This seems to be very short-sighted. People get tablets by playing with them, not viewing them on a web site. Even a demo model at each store would be preferable.

Come on Motion and Circuit City, take advantage of this and sell some tablets!

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